Writing a pitch with Penny

Penny is your copywriting agent. She lives right inside the compose window, so you can ask her to draft or sharpen a pitch without ever leaving the email you are writing. Tell her what you want and she writes it straight into your draft.

Where to find Penny

Whenever you open a compose window to email a contact, Penny is already there. On desktop she sits in a panel on the left, labelled Penny with Copywriter Agent underneath her avatar. On mobile she opens as a drawer from the bottom of the screen. You do not need to set anything up first.

Ask Penny to write a pitch

Type into the box that reads Tell Penny what to write... and press Enter (or tap the send button). If you are not sure where to start, use one of the starter prompts she shows on an empty conversation:

1. Open a contact and start a new email so the compose window appears.
2. In Penny's panel, click a suggestion like Write me a pitch, Give me 5 subject line options, or Write a short, casual intro — or type your own request.
3. Watch the status pills. Penny may show Researching brand while she looks up the company, then Writing pitch or Setting subject.
4. When she finishes, the pitch drops straight into your email body and the subject line fills in automatically.

Tip: Penny can see the brand and contact you are writing to, plus whatever is already in your draft, so the more context in the window the sharper her draft.

Refine and iterate

Penny is conversational, so keep going until it feels right. Ask things like "make it shorter," "more casual," "lead with my UGC results," or "rewrite the opening line." Each reply rewrites the relevant part of your draft. To start fresh, click the refresh icon at the top of her panel to begin a New conversation.

Want Penny to follow the same rules every time — tone, sign-off, word count? Set those once in AI Settings. And for the patterns that earn replies, see pitch best practices.