Audience Builder: describe your ideal contact

Audience Builder (currently in Beta) flips prospecting on its head. Instead of filtering a brand list, you describe the kind of person you want to reach, and we surface the best-matching verified contacts from across our whole database.

Describe your audience

1. Open Audience Builder from the sidebar.
2. In the box under "Describe your ideal audience," type who you are after — for example, "Marketing directors at small DTC beauty brands in the US."
3. Press Enter or click the arrow button to search. Stuck for ideas? Click one of the Try: example chips, like "Marketing director at DTC beauty" or "Founder at outdoor gear startups."

A short live feed walks you through the work — "Understanding your audience," "Searching the contacts database," and "Ranking by fit with AI" — then your matches appear in a table.

Work with your matches

Results show each contact's name, title, company, email, and location. Click a company to open its brand profile. Verified emails start locked — click Unlock on a row to reveal one (1 credit each).

To refine, edit the query in the compact Refine your audience... bar at the top and search again. A match count sits beside it.

One per company

By default, Audience Builder shows only the single best-fit contact at each company. To see every matching decision-maker at a brand, open the Settings menu (the sliders icon in the search box) and turn One per company off.

Unlock or queue in bulk

Check the boxes next to contacts to select them. A bar appears at the bottom with two actions: Unlock (reveals the selected emails) and Add to Outreach (queues them, unlocking any that are still locked first). The bar tells you how many are locked and how many credits it will cost.

Getting more results

Click How can I get more results? at the top right for tips. The key points: contacts you have already unlocked are hidden by design, broader queries return more matches, and pivoting to an adjacent niche surfaces fresh people. New brands and contacts are added daily.

Related: Bulk-unlocking emails and adding contacts to your Outreach queue.