Understanding usage & credits

Credits are how PitchBrand handles the one thing that costs us money to surface: verified contact emails. Everything else you do in the app is unlimited.

What a credit is

A credit unlocks a verified contact email — one credit per contact. AI drafting, sending outreach, follow-ups, brand research, templates, and analytics don't use credits at all. They're unlimited on every plan.

Your plan sets how many credits you get each month:

• Starter — 500 credits per month.
• Outreach Plus — 1,000 credits per month.
• Agency — a custom monthly volume.

Where your credits show

Your current balance appears as a credits count on your overview, so you always know how many unlocks you have left. When you unlock a contact's email, the balance updates right away.

If you ever try to unlock a contact with no credits left, PitchBrand will let you know rather than charging you by surprise.

How renewal works

Credits refresh with your monthly plan allotment — your balance returns to your plan's amount each billing cycle. They aren't designed to roll over, so it's worth putting them to work each month by unlocking the brands you actually want to pitch.

Need more headroom? Moving from Starter to Outreach Plus doubles your monthly credits from 500 to 1,000 and adds Autopilot. See Upgrading to Outreach Plus.