Tuning Penny’s tone in AI Settings

Shape how Penny writes so pitches sound like you.

PennyPenny writes better pitches when she knows more about you. You shape what she writes in two places in Settings: the AI Pitch Enhancement fields, which describe who you are, and the per-agent instructions, which set standing rules Penny follows on every chat.

Fill in your AI profile

Go to Settings and open the AI section. Under AI Pitch Enhancement you can fill in fields that give Penny material to work with:

  • About Me — who you are and your content style
  • Past Clients & Achievements — notable brands you've worked with
  • Content Specialties — the content types you make most
  • Audience Demographics and Stats — your audience details
  • Dream Companies and Target Industries — who you want to land
  • Excluded Industries — what to filter out
  • Collaboration Goals — what you want from brand deals

Each field has an Include in AI toggle. Switch on the fields you want Penny to use — only enabled fields feed into your pitches. When you are done, click Save AI Settings.

Give Penny standing instructions

Scroll to the Agents section in the same AI view. Each agent has its own instruction box that it follows every time you chat. Find Penny (labelled Writes your pitches) and type your rules. The placeholder shows the idea: "Keep pitches under 80 words. Always sign off with 'Cheers.' Never mention my follower count."

  1. Open Settings → AI and scroll to Agents.
  2. In Penny's box, write your tone and formatting rules in plain language.
  3. Click Save Agent Instructions.

Tip: Keep instructions concrete and few. Things like word count, sign-off, and what to avoid steer tone far better than vague notes. Make them guidance rather than a long list of demands.

With your profile and instructions set, head into a draft and put Penny to work — see writing a pitch with Penny.

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