Reply sentiment & filtering

Every reply that lands in your Inbox is read and given a sentiment label — a quick read on how the person responded. Sentiment lets you spot the warm replies worth your attention and sweep aside the ones that don't need a thoughtful answer. Here's what each label means and how to use them.

The sentiment labels

PitchBrand classifies replies into one of these:

• Interested — the person is open to a conversation. These are your priority.
• Not interested — a clear no for now.
• Out of office — an auto-reply or away message; worth circling back later.
• Wrong person — you've reached someone who isn't the right contact, often with a pointer to who is.
• Ask later — interested in principle, but the timing isn't right.
• Neutral — a reply that doesn't lean clearly one way or the other.
• Unclassified — not yet labeled. Unclassified threads don't show a badge in the list.

The label appears as a colored badge on the conversation in the list and next to the contact's name at the top of the open thread.

Filtering by sentiment

Click the filter button (funnel icon) above the conversation list and pick a label under Sentiment to show only those replies. Selecting the same label again clears it. A handy daily habit: filter to Interested first thing to make sure no warm reply slips through, then check Ask later for people to revisit.

Changing a label

If a reply was read differently than you'd judge it, you can correct it. Open the thread, click the sentiment badge next to the contact's name, and choose the right label from the menu. The change saves immediately and updates everywhere that thread appears.

Tip: sentiment also helps when you ask Pam to tidy up — for example, "Archive all out-of-office replies." See Analyzing replies with Pam.