Mistakes that hurt deliverability

You can write the perfect pitch and still get nothing if your emails land in spam. Deliverability — whether your message actually reaches the inbox — is the quiet foundation of every reply you will ever get. The good news is that the most common mistakes are easy to avoid, and PitchBrand's defaults already protect you. Here is what to do and what to steer clear of.

Do not blast everything at once

The single fastest way to look like a spammer is to send a huge burst of email in one go. Mailbox providers watch sending patterns, and a sudden spike from a normal account is a red flag. PitchBrand spaces your sends naturally across the day for exactly this reason. Keep your Daily Limit in Outreach Settings reasonable — the slider goes from 1 to 30 per day, and the default of 20 is a healthy starting point. Resist the urge to crank it to the max on day one; ramp gradually as your account builds a track record.

Respect the schedule

Sending only during business hours on weekdays is not just better for replies — it is better for deliverability, because it looks like normal human behavior. In Outreach Settings, set your Schedule: choose your sending days, your timezone, and a send window (the default is 9am to 5pm). Avoid odd-hour sends and seven-day-a-week firehoses; consistency that mimics a real person is what you want.

Think twice about open tracking

PitchBrand can show you when a recipient opens your email, but Open Tracking is off by default for a reason. It works by loading a tiny invisible image from our servers, and that pixel can nudge messages toward spam filters. As the setting itself warns: leave it off unless you genuinely need the data. The deliverability cost usually is not worth the open stats. More context in deliverability basics.

Keep the content clean

Spammy writing triggers spam filters. Avoid ALL CAPS, walls of exclamation points, and hypey phrases that scream advertisement. Go easy on links and avoid attachments in a first email. Personalized, plain, human-sounding pitches — the kind Penny writes — sail through filters that flag mass-mailer language. Relevance protects deliverability too: emails people actually want get marked as spam far less often.

Let follow-ups stop themselves

Pestering someone who already replied is both annoying and bad for your reputation. PitchBrand handles this automatically — when a contact responds, Chase cancels the remaining follow-ups. Do not try to manually re-send to people who went quiet in a way that looks robotic; a few well-spaced, polite follow-ups is the ceiling. Pair these habits with the get more replies playbook and your emails will both arrive and get answered.