Writing Pitches

Writing a pitch with Penny

Let Penny draft a personalized pitch you can refine in your own voice.

Creating reusable Templates (playbooks)

Build templates you can reuse across many brands.

Using variables & merge tags

Auto-fill names, brands, and details so every pitch feels personal.

Building multi-step sequences with delays

Add follow-up steps with wait times to a template.

Tuning Penny’s tone in AI Settings

Shape how Penny writes so pitches sound like you.

Pitch best practices that get replies

What makes a cold pitch land — subject lines, length, and the ask.