What to Include on a Creator Media Kit

ou just received the email you have been waiting for. A marketing manager replied to your pitch and said: "We love your vibe! Can you send over your media kit and rates?"

Suddenly, panic sets in. You open a blank Canva document and freeze. Should you include your follower count if it is low? Do you list your prices, or does that scare them away? How many videos should you show?

It is incredibly frustrating to get your foot in the door, only to worry that a sloppy portfolio will ruin the deal.

Don't panic. I’ll make it easy for you.

A media kit is simply a digital resume that proves you can create high-converting content. When you know exactly what sections to include, building one takes less than an hour.

By the end of this, you’ll be able to:

• Build a one-page media kit that marketing managers actually want to read.

• Highlight your best skills, even if you have zero followers.

• Know exactly where to place your contact info so brands can hire you instantly.

Let’s get started.

Step 1: The Elevator Pitch Bio

Marketing managers are busy.

They do not want to read a four-paragraph essay about your childhood passion for photography. Sending a massive wall of text is one of the most common brand deal outreach mistakes creators make.

Keep your bio to one or two sentences.

Tell them your name, your location, and your specialty.

• Example: "Hi, I'm Sarah! I am a Los Angeles-based UGC creator specializing in aesthetic, direct-response video ads for skincare and wellness brands."

Add a clean, bright, professional headshot right next to this bio.

Sound good? Let’s move to the most important part.

If a brand is hiring you for video, your videos need to be front and center.

Do not link out to a Google Drive folder that forces them to download heavy files. Instead, embed 3 to 5 of your absolute best videos directly into your kit. If you are using Canva, you can easily drop TikTok or Reels links right onto the page.

Pro Tip: Only include content that matches the brands you are pitching. If you want to work with tech companies, do not fill your media kit with fashion try-on hauls.

If you are struggling with the design aspect, follow our deep dive on how to build a media kit that brands can't ignore for exact layout strategies.

Step 2: Metrics That Actually Matter

This section depends entirely on your business model.

If you are a traditional influencer selling access to your audience, you must include your analytics. According to Sprout Social, engagement rate is the number one metric brands look at. List your follower count, your 30-day reach, and your audience demographics (age, gender, top cities).

If you are figuring out how to become a UGC creator, your follower count does not matter. Omit it entirely. Instead, list your content performance metrics. Highlight things like:

• "Average hook retention rate: 65%"

• "Produced 3 ads for Brand X that lowered their cost-per-click by 20%"

So how do you handle money?

This is the most debated section of a media kit. Should you include your prices?

If you list your prices too low, you leave money on the table. If you list them too high, you might scare off a great brand before you can negotiate.

The Solution: List your services, but make your rates "Starting at..." or leave them off completely.

• Example: "Services: 15-60s TikTok Ads, Organic Reels, Product Photography, Raw B-Roll."

• Example: "Custom packages available upon request. Rates start at $250."

By doing this, you force the brand to get on a call or email thread with you. From there, you can ask about their budget and figure out exactly how to price UGC content for their specific campaign.

Let’s look at a creator named David.

David was sending a 5-page PDF media kit to brands. It included his life story, his hobbies, and 20 different links to random YouTube videos. His conversion rate was near zero.

He decided to simplify. He built a one-page Notion site. At the top, he put a single sentence: "I make high-converting TikTok ads for men's fitness brands." Below that, he embedded his three best videos. At the very bottom, he added his email address. That was it.

Within a week, a supplement brand opened his simplified kit, watched the first video, and immediately hired him. David later used strategies on how to scale from 1-off UGC gigs to monthly retainers to turn that single deal into a recurring $1,500/month contract. The lesson? Clarity wins.

Step 3: The Call to Action

Do not make the brand guess how to hire you.

At the very bottom of your media kit, include a clear Call to Action (CTA). Add your professional email address (make it clickable) and tell them exactly what to do next.

• Example: "Ready to boost your conversions? Email me at hello@yourname.com to chat about your next campaign."

Keep It Simple and Update Often

A media kit is a living document. You should not create it once and forget about it.

Every time you shoot a video that performs incredibly well, swap out an older video in your portfolio. Keep your examples fresh, keep your bio punchy, and make it as easy as possible for brands to see your talent.

Now, go open a blank template, add your top three videos, and get your media kit ready to send.

Best Practices for a Standout Creator Media Kit

By now, it should be clear that your media kit is a document designed to showcase what makes you an unforgettable creator.

To leave a lasting impression, focus on what matters most: clear metrics, a strong audience-brand fit, and tangible ROI potential. These are the details that build trust and make brands say, "We need this creator."

Keep your visuals cohesive and your tone consistent.

A polished, on-brand design paired with campaign-relevant content samples and concise case studies can make your kit feel both professional and personal.

Don't underestimate the power of storytelling here, use it to show brands why you're the perfect partner for their vision.

At the same time, avoid common pitfalls. A cluttered layout, outdated data, or inconsistent branding can distract from your strengths.

Stay focused. Tailor your kit, update it regularly, and always keep it aligned with the needs of the brands you're pitching to.

In the end, a great media kit highlights you and the value you bring to your collaborations.

When done right, it's a powerful tool that helps you stand out, secure more deals, and monetize your creativity with confidence.