TikTok UGC Examples to Learn From and Grow

TikTok user-generated content (UGC) is all about real users sharing their creativity. The problem is not every video, photo or review is a good UGC example.

It's not only about aesthetically pleasing product shots.

We have curated some of the best UGC examples on TikTok for your inspiration.

These are the types of videos that should be in your portfolio for you to get better response and brand deals even if you're just starting out.

This authenticity is what sets TikTok UGC apart from more polished, brand-created content.

No matter your niche, there's the way to create UGC to attract and hold attention that brands will love.

Everyday TikTok UGC Examples

Parker Burton Reviews an Unrealeased Product

What you sse in the video is this UGC creator reviewing a phone product colaboration between two mobile phone giants: Samsung and Apple.

Since he mentions it's an unreleased product, this brand deal is for this UGC creator to create a review video that sparks interest in the product and create excitement.

See the video here.

How Kiera uses UGC Videos to Get Deals

She made a UGC video for a brand and pitched it to them but never got any feedback but that didn't stop her from using it to pitch other brands.

She has since used that video as a spring board to close multiple deals.

This goes to show every UGC you create has immediate and long term value if you do it right.

See the UGC video she taks about here.

TikTok UGC Turned to Ads

When you create an attention grabiing UGC brands are likely to promote it as an ad and that makes you content valuable.

You can always use that content to pitch brands, especially if you have access the conversion data for the content.

See an example here.

Product-Focused TikTok UGC Examples

• Beauty product example

• Mobile accessories example

• Tech App usage example

Successful TikTok UGC Campaigns

Brands have been crushing it on TikTok using UGC to create buzz and engage audiences.

• Samsung.

They launched the #GalaxyA campaign, encouraging users to showcase their creativity using the Galaxy A series.

The result?

A flood of engaging content that highlighted the phone's features and boosted brand visibility.

• Cowboy Caviar Revival

Originally known as Texas caviar, this dish experienced a resurgence on TikTok when user Bria Lemirande (@brialem) shared her recipe. Her video garnered over 17 million views and 2.7 million likes, inspiring numerous variations and bringing renewed attention to the classic recipe.

• Green Goddess Cabbage Salad

Melissa Ben-Ishay (@bakedbymelissa) introduced a vegan twist to the traditional green goddess dressing by pairing it with shredded cabbage and other vegetables. Her TikTok video showcasing the recipe went viral, leading many to recreate and share their versions.

• Step Chickens Community

Melissa Ong (@chunkysdead) cultivated a TikTok "cult" named the Step Chickens. By encouraging followers to change their profile pictures and participate in coordinated activities, Ong demonstrated the platform's power in building engaged communities through UGC.

• BookTok Phenomenon

The BookTok community has significantly influenced reading trends and book sales. Creators review, discuss, and recommend books, leading to certain titles becoming bestsellers years after their initial release. This movement underscores the impact of UGC on consumer behavior.

• Olympians as Food Bloggers

During the Olympics, athletes like Erik Shoji and Ilona Maher turned to TikTok to share their dining experiences in the Olympic Village. Their candid food reviews provided fans with a behind-the-scenes look, blending sports and culinary interests through UGC.

• Chipotle nailed it with the #GuacDance challenge.

By inviting users to show off their dance moves, Chipotle created a fun and interactive way to celebrate National Avocado Day. This campaign not only increased engagement but also led to record-breaking sales of guacamole.

• Moncler and Guess have also effectively used TikTok's features.

Moncler’s #MonclerBubbleUp challenge invited users to create content featuring bubbles, creating a visually captivating trend. Guess, with their #InMyDenim campaign, encouraged users to flaunt their style in Guess denim, seamlessly blending fashion with user creativity.

These campaigns share a few key traits.

They leverage TikTok’s interactive features, like challenges and hashtags, to drive participation.

They connect with users on a personal level, making the content relatable and easy to engage with.

Tapping into TikTok’s unique platform capabilities has seen these brands successfully turn UGC into a powerful marketing tool.

If you're curious about how various platforms are influencing UGC success for both creators and brands, you might find some insights on the best ugc platforms for creators in 2025 quite useful.

Here are some best practices to keep in mind:

• Authenticity: Stay true to your brand and your audience. Use real stories and genuine expressions.

• Influencer Collaborations: Partner with influencers who resonate with your brand ethos. Their followers trust their opinions, enhancing your campaign's credibility.

• Utilize Trends: Jump on TikTok trends to increase engagement. It's a great way to connect with users already tuned into those themes.

• Platform Fit: Ensure your content is designed for TikTok's style. Quick, engaging, and visually appealing content works best.

By following these practices, you can craft UGC ads that resonate with audiences, drive engagement, and achieve your marketing goals.

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Most Effective UGC Formats on TikTok

Reaction Videos:

Capture genuine, spontaneous responses to content. They are relatable and build a connection with the audience. Viewers love seeing authentic emotions, which boosts engagement and shares.

Tutorials:

Provide step-by-step guidance on how to use a product or achieve a result.

They offer value and education, making them popular with audiences seeking practical advice.

Tutorials work well for brands looking to showcase product benefits in a relatable way.

Transformation Content:

Show the before and after of a process or product use. It's visually compelling and creates curiosity.

This type of content is perfect for beauty brands or DIY projects, as it highlights effectiveness and results.

These formats succeed because they feel personal and genuine. They resonate with TikTok's audience, who crave content that mirrors real-life experiences.

Measuring UGC Campaign Success

You're creating for people and so how people react to yourcontent matters a lot. Yur job is to tract these metrics and show case them to brands when you pitch.

Here are some key metrics to keep an eye on:

• Engagement Rate: Measures how much users interact with your content through likes, comments, and shares. High engagement indicates that your content resonates well with the audience.

• Reach: Shows how many unique users have seen your content. A higher reach means your campaign is spreading widely across TikTok's user base.

• Conversion Rate: Tracks actions taken by users after engaging with your content, such as visiting a website or making a purchase. This metric highlights the effectiveness of your campaign in driving desired outcomes.

• User-Generated Content Volume: Counts how many users are creating content related to your campaign. More UGC indicates strong participation and interest.

• Sentiment Analysis: Evaluates the emotional tone of comments and interactions. Positive sentiment suggests a favorable reception, while negative feedback can signal areas for improvement.

Remember...

UGC is a ticket to showcase your unique style and build genuine connections.

It's about creating relatable content that speaks to everyday experiences.

To succeed with TikTok UGC, understand why it works.

TikTok UGC works because it’s real, relatable, and shareable.

The best content are:

• Simple

• Creative (not just salesy content)

• Repurpose-able everywhere (ads, social, email).

And when you have your TikTok UGC examples locked in, pitch brands like a pro!