How to Get UGC Creator Jobs

If you’ve been wondering how to get UGC creator jobs, you’re not alone.

With brands increasingly investing in user-generated content (UGC), creators who know how to pitch, price, and deliver authentic content are in high demand.

This guide walks you through actionable steps to find and secure UGC jobs, even if you’re starting from scratch.

Understand What Brands Want from UGC Creators

Before applying for UGC gigs, you need to understand what makes a brand say yes. Brands look for creators who can deliver relatable videos, natural storytelling, and content that feels organic.

Learn the fundamentals in our full guide on how to become a UGC creator

You wouldn't apply for a job without a resume. In the creator world, your online presence is your resume. Before you pitch, you must look like a pro.

• Optimize Your Bio: Your bio is your 3-second pitch. It must instantly tell a brand who you are, what you do, and why you're a professional. A vague bio is a missed opportunity. We've compiled a list of 15 UGC Creator Bio Examples to Attract Deals to help you craft the perfect one.

• Create a High-Impact Portfolio: This is your most important asset. A portfolio is not your Instagram feed. It's a curated, professional showcase of your best work, designed to prove your value to a brand.

• Polish Your Socials: Your social media feed is your 'first impression.' Ensure it's public, cohesive, and showcases the high quality of work you can produce.

How to Find and Land UGC Creator Jobs

Audit Brand Social Feeds

Start browsing the social media profiles of brands you admire. Look for signs they're already using UGC, posts featuring real customers, unboxing videos, or tagged creator content.

When you spot relevant posts, take note of their name and start compiling a list. This is where PitchBrand's email finder tool shines. It reveals verified contact info for decision-makers directly from the brand's website, so you'll know exactly who to reach out to.

Explore Gig Platforms
Several platforms make it easy to connect with brands looking for creators. Start by signing up on marketplaces featured in our article on the best UGC platforms. Many of these let you apply directly for paid UGC campaigns.

Also, use TikTok or Instagram hashtags like #ugccreatorjobs and #brandcollab. See our list of the best hashtags for UGC creators to boost discoverability.

Platforms like Fiverr and Upwork may be saturated, but they can still be a great way to test the waters and connect with smaller brands.

The focus here is on building experience and growing your portfolio.

Direct Outreach

This is where the magic happens. Skip the middlemen entirely and pitch directly to brands. You identify brands you want to work with and pitch them your services.

• Find the Right Person: Don't send your pitch to info@brand.com. Your email will get lost. You need to find the decision-maker. Our guide on how to find influencer marketing managers gives you the exact-step-by-step.

• Create the Perfect Email: A generic, copy-paste email will be ignored. Your pitch must be personalized, concise, and value-driven. Master this skill with our 10 email outreach tips for creators.

Use Social Media Strategically

• LinkedIn: This is a goldmine for B2B opportunities. Connect with brand managers and share your portfolio work as a case study in a LinkedIn post.

• Instagram: A warm DM can work if done right. Our guide on how to pitch brands on Instagram breaks down the right way to do it.

• Twitter/X: Follow the hashtags #ugcjobs, #ugccreatorneeded, and #ugc. Many brands and agencies post casting calls there.

Leverage Product Exchanges

Some projects might start with free product collaborations, especially with smaller brands. These collaborations offer a great way to get content for your portfolio and build relationships that might lead to paid gigs later.

The bottom line? Stay consistent.

Whether you're starting with small brands or reaching out to major players, every effort adds to your experience and your momentum.

You've found a lead and they're interested. This final step is what secures the job and turns a one-time gig into a long-term client.

• Be Ready to Talk Money: When they ask "What are your rates?", you must have a confident answer. This isn't just one number; it's about the value you provide. Your pricing should be based on deliverables and, most importantly, usage rights. If you're new to this, our UGC usage rights pricing and licensing guide is a must-read.

• Send a Contract. Always. A DM or an email chain is not a contract. A professional agreement protects both you and the brand. It outlines deliverables, timelines, and payment. Use our simple UGC creator contract template to look professional from your very first job.

Growing and Sustaining Your UGC Creator Career

And that's a wrap!

Growing as a UGC creator draws on creativity, strategy, persistence, and staying flexible. Start by building a strong foundation: find your niche, create standout content, and maintain a polished portfolio that's easy for brands to explore.

Then, take proactive steps to land jobs, from auditing brand socials to crafting personalized pitches using tools like PitchBrand. Even small gigs or product exchanges can lead to bigger opportunities over time.

Once you've secured partnerships, the real work begins.

Consistency, authenticity, and staying on top of trends are what will set you apart in a crowded space. Don't shy away from feedback; use it to refine your craft and grow. Challenges like creative blocks or competition will always be there, but with strong storytelling, experimentation, and solid editing skills, you'll keep succeeding.

At the end of the day, being a successful UGC creator means landing gigs and then sustaining those relationships.

Build genuine connections with brands, track your analytics, and keep improving. The opportunities are endless if you're willing to put in the work.

Ready to find professional brand jobs on a platform that respects your creative business? Join Pitchbrand to connect with vetted companies actively hiring UGC creators today.