The Simple UGC Creator Contract Template That Will Get You Paid

You did it. You sent the pitch, the brand loved your portfolio, and you just got the email that says:

"We'd love to work with you! Let's move forward."

After the initial excitement, a crucial question hits: "Okay... now what?"

This is the moment that separates amateur creators from professional business owners.

The answer is a contract.

A UGC contract is a "collaboration agreement." It specifies deliverables, usage rights, and payment.

At Pitchbrand, we've seen thousands of agreements, from simple one-pagers to complex multi-campaign documents. The best ones all share the same key elements.

This guide will provide a simple, effective template and explain each part in plain English, empowering you to secure your brand deals with confidence.

Disclaimer: This article provides a template for informational purposes and is not a substitute for legal advice. We strongly recommend consulting with a legal professional to address your specific business needs.

The Free UGC Creator Contract Template

Copy and paste the text below into a document (like Google Docs or Word), customize the bracketed [ ] sections, and save it as a professional PDF named [Your Name] - [Brand Name] UGC Agreement.pdf.

Below the template, we'll break down what each critical clause actually means.

User-Generated Content (UGC) Creator Agreement

This Agreement is made on [Date] between:

The Creator: [Your Full Name], residing at [Your City, Country]. The Client: [Brand's Full Legal Name], with its principal place of business at [Brand's Address].

1. Project Overview & Scope of Work The Creator is engaged by the Client to produce user-generated content for the purpose of promoting [Brand Name]'s product(s), specifically [Name of Product(s) to be Featured]. The campaign aims to [Briefly describe the campaign goal, e.g., 'showcase the product's ease of use for everyday consumers'].

2. Deliverables The Creator will provide the following fully edited content assets by [Final Delivery Date]:

• [Number] x [Length, e.g., 15-30 second] High-Resolution TikTok Videos.

• [Number] x [Length, e.g., 15-30 second] High-Resolution Instagram Reels (9:16 aspect ratio).

• [Number] x High-Resolution Still Photos.

Content concepts to be mutually agreed upon before production.

3. Content Usage Rights This is a critical section of any influencer contract you're negotiating. Upon full payment, the Client is granted the following license:

• Term: [Number, e.g., 6 or 12] months from the date of final content delivery.

• Channels: Client may use the content on their organic social media channels ([List channels, e.g., Instagram, TikTok, Facebook]) and on their website ([Website URL]).

• Usage: This license covers organic (unpaid) use only. The right to use the content in paid advertising ([e.g., Meta Ads, TikTok Spark Ads]) is not included and must be negotiated separately.

4. Revisions & Approval Process

• The Creator will submit all draft content for review by [Draft Submission Date].

• The Client is entitled to one (1) round of reasonable, minor revisions, with feedback to be provided within [Number, e.g., 2-3] business days.

• Additional revisions or re-shoots requested by the Client that were not in the original scope will be subject to an additional fee.

5. Compensation & Payment Schedule The total fee for the services outlined in this agreement is [Total Fee, e.g., ₦350,000]. Payment will be made according to the following schedule:

• 50% ([Amount]) non-refundable deposit due upon signing of this agreement to secure the booking.

• 50% ([Amount]) final balance due upon delivery of the final content assets.

• Payments will be made via [Your Payment Method, e.g., Bank Transfer]. Invoices are due within [Number, e.g., 15 or 30] days of receipt.

6. Exclusivity (Optional Clause) During the term of this agreement and for [Number, e.g., 30] days following the final post, the Creator agrees not to work with or promote brands in the [Specific competitor category, e.g., 'luxury skincare'] category. The list of direct competitors includes: [List 2-3 specific competitor brands].

7. FTC Disclosure & Confidentiality The Creator agrees to adhere to all applicable FTC guidelines or local advertising standards, clearly disclosing the partnership where required. Both parties agree to keep the specific terms of this agreement confidential.

8. Termination If the Client terminates this agreement for reasons other than the Creator's breach of contract, the initial 50% deposit will serve as a kill fee and will not be refunded.

9. Confirmation of Agreement By signing below, both parties agree to the terms and conditions outlined in this User-Generated Content Creator Agreement.

Creator: [Your Name] [Your Signature] [Date]

Client: [Brand Representative Name & Title] [Signature] [Date]

What Those Clauses Actually Mean

• Usage Rights vs. Copyright: This is crucial. As the creator, you own the copyright to your work. This contract grants the brand a license to use it for a specific time and purpose. Never sign away your copyright unless it's a massive buyout deal.

• "In Perpetuity": This is a red flag word meaning "forever." Avoid it. Always define a specific term (e.g., 6 months, 1 year). If a brand wants to use your content forever, they need to pay a significantly higher fee (a buyout).

• Exclusivity: This clause limits your ability to earn from other brands, so you should always charge a premium for it. If a brand requests exclusivity, it's a great opportunity to adjust your influencer rate card.

• "Net 30": This means the invoice is due 30 days after it's received. For beginners, getting 50% upfront is the most important part to ensure you have cash flow and the brand is committed.

How to Present Your Contract

How you send your contract is just as important as what's in it.

1. Frame it as a Partnership Tool: When you send the PDF, don't just say, "Here's the contract." Say, "I've drafted a simple collaboration agreement to make sure we're both aligned on the deliverables and timeline. Please let me know if you have any questions!"

2. Be Ready to Explain: A good brand partner will appreciate your professionalism. Be ready to calmly explain why each clause is there (e.g., "The 50% deposit helps me schedule your project and cover initial production costs.").

3. Negotiation is Normal: A contract is a starting point for a conversation. A brand may come back with changes, and that’s when understanding how to get paid brand deals as a beginner by negotiating effectively becomes key.

Your Contract is Your Confidence

A clear, professional contract is one of the most powerful tools in your creator arsenal.

It eliminates confusion, protects your work, ensures you get paid fairly, and instantly signals to brands that you are a serious business partner.

Use this template as a starting point, adapt it to your needs, and step confidently into your next brand deal.