How to Get Brand Deals on TikTok

Brands are paying creators on TikTok for partnerships, but many creators still do not know how to get deals.

Even when they do, they settle for low-paying deals. If you're one of such creators, here's the truth.

The truth is that TikTok is exploding with exciting opportunities for creators for one reason.

Brands love TikTok!

TikTok's format perfectly fits modern marketing strategies as it offers quick, engaging content that people can't get enough of.

Creators love TikTok, too!

TikTok's global audience means there's a niche for everyone.

If you're into beauty hacks, dance challenges, or food fads, there's a community waiting for your content.

This diversity makes it easier for creators to connect with brands that match their style and interests.

TikTok's algorithm is big on engagement, which makes it possible for a single video to reach millions.

This viral potential turns creators into instant influencers, catching the eye of brands looking for authentic connections with audiences.

On top of those, TikTok encourages creativity over perfection, giving creators the freedom to experiment and innovate.

Ready to get in on the action?

How Do Brand Deals on TikTok Work?

Brand collaborations on TikTok involve partnerships where companies compensate creators to promote their products or services.

This compensation can be monetary, in-kind (free products), or both.

The key to attracting such deals lies in demonstrating influence, creativity, and alignment with a brand's target audience.

Here are actionable strategies to help you secure brand deals on TikTok.

1. Build a Strong TikTok Presence

Optimize Your Bio: Your profile is your first impression, so make it count.

Focus on your profile aesthetics. Use a catchy username that reflects your content.

A clear, engaging bio helps brands see what you're about. Include keywords related to your niche to make your profile searchable.

Consistent Content Theme: Stick to a regular posting schedule. This keeps your audience engaged and shows brands you're dedicated.

Consistency builds trust and recognition. Use TikTok's scheduling tools or third-party apps to plan your content ahead of time.

Maintain a clear visual appeal to your videos to establish a recognizable personal brand.

Share intelligently: Engage with trends and hashtags. TikTok is all about staying current.

Jump on trending challenges and use popular hashtags. This boosts your visibility and can lead to viral moments.

Brands love creators who are in tune with the latest trends.

Authenticity and creativity set you apart: Be genuine in your content.

Share what you're passionate about. This resonates with your audience and attracts brands looking for authentic partnerships.

Experiment with new ideas and formats to keep your content fresh and exciting.

If you're new to the world of user-generated content, our step-by-step guide on becoming a UGC creator provides practical tips for getting started and thriving.

2. Create Content That Brands Love

Creating content that brands love means aligning your style with a specific niche.

Focus on what you’re passionate about and let your creativity shine.

Whether it’s makeup tutorials, fitness tips, or tech reviews, find your niche and stick to it.

Brands are always on the lookout for creators who have a clear focus and can deliver consistent messaging.

Take, for example, Meredith Hayden, who is known as Wishbone Kitchen.

She transformed her culinary content into brand deals and a forthcoming cookbook, which demonstrates the effectiveness of niche content.

So showcase your creativity in your content.

Share genuine experiences and insights to build trust with your followers.

Try new formats or ideas. Unique content grabs attention and keeps audiences engaged.

Brands appreciate creators who bring fresh perspectives and innovative approaches. This makes you stand out and opens doors for collaborations.

Invest time in producing well-edited, visually appealing videos that resonate with your audience.

Your content should resonate with your audience and encourage interaction.

Respond to comments, ask questions, and create a community vibe.

When brands see active engagement, they know you have an authentic connection with your followers.

Look at successful collaborations for inspiration.

3. Reach Out to Brands

Many creators are waiting for ideas to come to them, which is not a bad thing, but that means you can be different.

Why wait for deals you may not like instead of going after brands and deals you (actually) want?

There are different ways to reach out to brands, depending on your personality and approach. Let's consider them.

Influencer marketing Platforms

Platforms exist where you can directly offer your services to brands and close deals.

Find out more about the best UGC platforms here

Here are a few to consider:

• AspireIQ: Connects creators with brands seeking partnerships.​

• TRIBE: Allows influencers to pitch content ideas to brands.​

• TikTok Creator Marketplace: An official platform where brands discover and collaborate with TikTok creators.

Engaging with these platforms can increase your visibility to brands.

Pitch Brands Directly

Take the initiative and reach out directly via email or (less effective) DMs.

If you introduce yourself and showcase your unique value, you'll capture a brand’s interest and open doors to partnership opportunities.

Wondering how to get brand emails? Read how to find brand emails here.

The idea is to cut through the noise.

It’s all about building a connection. Show enthusiasm for their brand and express how you envision a collaboration.

Be clear about how you can contribute to their goals.

Pro Tip: Participate in webinars, workshops, and conferences to connect with brand representatives. Maintain an active presence on LinkedIn, too, to network with marketing professionals.

4. Pitch Like a Pro

Seen a brand you'd love to work with? Found a decision maker's email?

What next?

Pitch like a pro.

Start by understanding the brand’s objectives and how you fit into their vision.

This means doing a bit of research. Know their recent campaigns, target audience, and overall vibe.

Armed with this intel, you can tailor your pitch to resonate with their goals.

Elements to Include in Your Brand Pitch:

• Personalization: Address the brand directly. Mention specific campaigns or products that align with your content style.

• Achievements: Highlight past successes. Include metrics like engagement rates or follower growth that demonstrate your influence.

• Audience Insights: Share demographics and engagement stats. This shows you know your audience and how they align with the brand’s target market.

• Content Examples: Provide examples of your work. This could be links to similar content you’ve created that shows your ability to seamlessly integrate brand messaging.

Keep your pitch clear and concise. Brands are busy.

They appreciate a pitch that gets straight to the point. Use bullet points or short paragraphs to make it easily digestible. See Brand Pitch Templates here.

Your pitch is your chance to shine. Show them why you’re the perfect fit for a collaboration. You’ve got the talent, now it’s time to make it known.

5. Negotiate Fair Compensation

Now you have the brands' attention, and deals are in front of you.

How do you know you're getting a good deal, or how do you charge for your services?

Here's a detailed guide on how to price your UGC content.

For now, consider these tips:

Know industry standards. Familiarize yourself with typical rates for TikTok brand collaborations based on follower count and engagement.

Highlight your past successes when negotiating. Brands appreciate seeing evidence of your value. Share metrics like engagement rates and examples of successful campaigns.

Be transparent about deliverables. Clearly outline what you're offering in exchange for the rate you propose. This might include the number of posts, video length, or specific content features. Brands value clarity, and being upfront helps set expectations right from the start.

Balance flexibility with asserting your worth. While it's important to be open to negotiation, don't underestimate your value.

Be prepared to justify your rates with evidence of your influence and audience alignment with the brand's demographic.

Demonstrating your creativity and how it fits the brand's vision can make a compelling case for fair compensation.

6. Stay on the Legal Side

Promoting brands is a huge responsibility, and you must stay accountable to your audience and brands.

Your audience should know when content is promotional.

Always use TikTok's content disclosure setting when promoting brands to maintain transparency and comply with platform policies.

Promote products and services that align with your values and would genuinely benefit your audience.

Put your contracts in place. Make it clearly outline deliverables, compensation, and usage rights in written agreements with brands.

7. Measure Success and Optimize

Brands want to see your worth beyond follower count. Analytics give you the data to back up your claims.

Use TikTok's analytics to monitor engagement, reach, and conversion metrics for sponsored content.

When approaching a brand, highlight these metrics:

Engagement Rate: This shows how active your audience is. High engagement means your content resonates. Brands love this.

Audience Demographics: Know your audience. If they match the brand's target market, it’s a win-win.

Content Performance: Track which videos perform best. Use this to show what works and how you can replicate success for the brand.

Gather Feedback: Solicit input from your audience and brand partners to assess the effectiveness of collaborations.​

Refine Strategies: Adjust your content and partnership approaches based on performance data to enhance future brand deals.

Ready to Secure Brand Deals on TikTok?

It all comes down to the numbers:

• Your audience, content, and engagement size

• The number of pitches you send, what you charge, and what brands are wiling to pay.

• The results you get for brands.

Start and focus on growing the numbers within your control, and watch your brand deals grow exponentially.

Go on and get those numbers up! We are here to help.