45 UGC Statistics for 2026

92%

of consumers trust earned media, like UGC, over all other forms of advertising

79%

of people say UGC highly impacts their purchasing decisions

90%

of consumers find UGC more influential than promotional emails and search engine results

84%

of millennials say UGC influences what they buy

70%

of consumers trust online peer reviews and recommendations

2.4x

more likely consumers are to view UGC as authentic compared to brand content

29%

higher web conversions for websites using UGC

91%

increase in conversions on product pages with customer photos

73%

increase in email click-through rates when UGC is included

4.5%

higher conversion rate for product pages with reviews vs without

161%

higher conversion rate for expensive products with reviews vs without

10%

increase in conversions for every 10 additional reviews

6.9x

higher engagement for UGC posts vs brand-created content

28%

higher engagement on social posts featuring UGC

50%

more engagement for UGC-based ads compared to traditional ads

5x

more time spent on sites with user-generated galleries

86%

of companies use UGC as part of their marketing strategy

93%

of marketers agree UGC performs better than branded content

48%

of marketers cite UGC as helping them be more authentic

62%

of consumers wish brands would share more UGC

56%

of consumers want brands to be more relatable through UGC