10 Email Templates for Pitching Brand Photography Services (That Get Replies)

Great photographers know that great imagery isn’t enough. You also need effective outreach.

Pitching your brand photography services via email can open doors with dream clients, secure paid collaborations, and build long-term partnerships.

But the difference between sent and successful comes down to how you say it.

In this guide, we break down 10 proven email templates tailored for freelance photographers pitching brand photography services: from cold outreach to follow-ups, along with actionable tips to help your pitches convert.

Why Email Still Wins for Service Pitches

Email remains one of the most powerful channels for professional outreach because it:

• Lands directly in the brand decision-maker’s inbox

• Let's you communicate thoughtfully and professionally

• Allows for attachments/links to portfolios or proposals

• Is trackable, scalable, and repeatable with templates

But to see results, you need to write with purpose and not send generic blasts.

High-performing email pitches are personalised, succinct, and compelling: just the right mix of professional and human.

Anatomy of an Effective Pitch Email

Before we dive into templates, here’s what top-performing pitches include:

1. Subject Line: Clear, relevant, and intriguing.
2. Personal Greeting: Use a real name where possible.
3. Personalisation Hook: Show you’ve researched the brand.
4. Value Proposition: Focus on what you can do for them.
5. Portfolio Link (“Receipts”): Easy access to your best work.
6. Clear Call to Action (CTA): A simple next step, even just a call.
7. Sign-off: Professional and appreciative.

10 Pitch Email Templates for Photographers

Subject: Collaboration Proposal: Brand Photography for [Brand Name]

Hi [First Name],

I’m [Your Name], a freelance brand photographer specialising in [your niche — e.g., lifestyle & product visuals]. I was inspired by your recent [specific campaign or product] — especially how you highlighted [detail you genuinely liked].

I’d love to explore how custom visual content could support your upcoming [marketing campaign/product launch] and help you connect with your audience more authentically.

Here’s a snapshot of my work: [Portfolio Link]

Would you be open to a 15-minute call next week? I have a few ideas tailored to your brand.

Warmly,
[Your Name]
[Website | Instagram]

Subject: Following Up from [Event/Platform] — Brand Photography

Hi [First Name],

Great connecting with you at [event/social media interaction]! I enjoyed our chat about [specific conversation point].

As promised, I’m sharing my portfolio and a couple of tailored ideas on how brand photography could enhance your visual storytelling for [upcoming project].

Here’s my portfolio: [Portfolio Link]

If you have time this week for a quick brainstorm, I’d love to share my concepts.

Best,
[Your Name]

Subject: Photo Concept for Your [Season/Product Line]

Hi [First Name],

With [season/event: e.g., Holiday Campaign] around the corner, I’ve sketched a visual concept that aligns with your brand’s narrative (think [describe idea briefly]).

I’d love to show you how a series of bespoke photos could elevate engagement and content across your channels.

Here’s the mood board: [Link]
And my portfolio: [Link]

Could we schedule a brief session to explore this?

Cheers,
[Your Name]

Subject: Checking In: [Original Subject Line]

Hi [First Name],

I hope you’re well! Just wanted to lightly follow up on my email from last week about your upcoming visual needs.

In case it helps, here’s a recent project with [other brand/client] that shows relevant results: [Link]

Would you be open to a short chat this week?

Thanks,
[Your Name]

Subject: Quick Visual Boost Idea for [Brand Name]

Hi [First Name],

Love what you’re doing with [Brand Name]! I noticed your visuals could benefit from [specific suggestion — e.g., lifestyle touch, product detail shots].

I’d be happy to shoot a short test edit to show how this could look. No commitment needed — just visual proof.

Here’s my work: [Portfolio Link]

Interested?

Best,
[Your Name]

Subject: Ready for Your Next Visual Refresh?

Hi [First Name],

It’s been a little while since we last worked together on [Project Name] — I hope things are going great!

I’d love to help with any upcoming content needs you might have. I’ve updated my style and portfolio since our last collaboration and think I could bring even more to your next campaign.

Here’s my latest work: [Portfolio Link]

Would you like to book a slot this quarter?

Warm regards,
[Your Name]

Subject: Stay Updated with Visual Tips + Exclusive Shoot Offers

Hi [First Name],

I’m curating a monthly newsletter with photography tips and exclusive offers for brand shoots.

If you’d like to get updates (and the occasional special offer), you can subscribe here: [Link]

No pressure — just connecting!

Best,
[Your Name]

Subject: Let’s Co-Create Visual Content That Converts

Hi [First Name],

I’ve been following your brand and think there’s a strong opportunity for a co-marketing collaboration — I’d create a photo series that highlights both of our audiences.

The idea: [Brief Value Proposition]

Here’s my portfolio: [Portfolio Link]

Open to discussing?

Thanks,
[Your Name]

Subject: Photography Services for [Brand Name]

Hi [First Name],

I’m [Your Name], a freelance photographer specialised in brand visuals. I’d love to contribute to your campaigns, product launches, or social content.

Portfolio: [Link]
Let’s talk?

Best,
[Your Name]

Subject: Holiday Visuals That Sell — Limited Slots

Hi [First Name],

The [season] season is approaching fast — and it’s one of the strongest times for compelling visuals.

I’m offering a limited number of brand photography slots tailored to seasonal campaigns.

Check my work here: [Portfolio Link]
Interested in locking one in?

Cheers,
[Your Name]

Meet "Alex," a beverage photographer. He sent 50 generic emails and got 0 replies. He changed his strategy. Instead of asking for work, he bought a bottle of a rising soda brand, shot three high-quality photos in his home studio, and watermarked them.

He emailed the Brand Manager: "Hi [Name], I loved the new flavor so much I shot some practice shots this weekend. Attached is a low-res preview. If you like them, I'm happy to send the high-res files over for you to use on social, no strings attached. If you ever need a full campaign, keep me in mind."

The Result: The brand used the photos, credited him, and two months later hired him for a $4,000 product launch campaign. Sometimes, giving a little up front proves your value better than any text.

Common Pitching Mistakes to Avoid

1. Attaching Large Files: Never attach a 20MB PDF or Zip file. It will go to spam. Use a link to your website or a Google Drive folder.

2. Discussing Rates Too Early: Your first email is to get a reply, not a check. Discussing money before they are interested is a turn-off. However, once they ask, you must be ready. Read our ultimate pricing and licensing guide so you don't underprice your usage rights.

3. The "I" Syndrome: Count how many times you say "I" vs. "You" or "Your Brand." If the email is all about you, rewrite it.

Conclusion: Follow Up or Give Up

The money is in the follow-up. 70% of deals are closed after the 3rd email. If they don't reply to your first pitch, wait 4 days and send this:

"Hi [Name], just floating this to the top of your inbox. I’m finalizing my shoot schedule for next month and would love to reserve a spot for [Brand Name] if you’re interested in the concepts I sent over. Let me know!"

Ready to start sending? If you are still building your list of contacts, read our guide on how to find brand emails for UGC (the strategies apply perfectly to photographers, too).