How I Landed a $4,500 Deal with Lulu's in 24 Hours
Lindsey Birchfield
Lifestyle & Fashion Photography
"People won't know you exist until you show them! So many creators wait to be 'discovered,' but the truth is you can't land the opportunity if no one knows you're out there."
— Lindsey Birchfield
The Challenge
As a Scottsdale-based photographer and content creator, I had always admired Lulu's - a brand I've loved for years. But like many creators, I struggled with finding the right contacts and spending countless hours trying to reach the right people at brands I wanted to work with.
The Discovery
My fiancé saw an ad about PitchBrand and knew I struggled with pitching, so he thought I should give it a shot. He is also a frequent pitcher, so it helped both of us in the process. While exploring PitchBrand, I came across a contact for Lulu's.
Taking Action
Using the contact I found on PitchBrand, I sent a personalized email introducing myself and sharing a bit about my background as a Scottsdale-based photographer and content creator. I highlighted my experience working with lifestyle and fashion brands and how I create authentic, scroll-stopping content that connects with fashion-forward women.
The Results
One day later, I heard back from the Lulu's team. They loved my work and wanted to chat more! We ended up scheduling a call to discuss potential collaborations and ideas for upcoming campaigns.
Getting that reply and hopping on a call with a brand I've admired for so long was such a full-circle moment for me. I landed a 24-hour response time and pitched my collections for $4,500.
What Made the Difference
What really stood out about the whole experience was how effortless PitchBrand made it. Instead of spending hours trying to figure out the right contact or wondering if my email would even get seen, I was able to reach the right person right away.
That one connection led to an incredible opportunity, and it gave me so much confidence to keep pitching myself to brands that truly align with my creative vision.
The Impact
PitchBrand made it SO easy to access the correct emails and get real human responses. I used to spend hours finding contacts and PitchBrand alleviated that. The biggest surprise was how easy it is to find an accurate contact!
"People won't know you exist until you show them! So many creators wait to be 'discovered,' but the truth is you can't land the opportunity if no one knows you're out there."
Favorite Feature
Finding emails for brands and how organized it is to discover new brands you would not have thought to reach out to until you saw it on PitchBrand.
Biggest Surprise
How easy it is to find an accurate contact!
